Privacy Policy

Last Updated: September 5, 2025

Welcome to DropAVIF ("we", "our", "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, dropavif.com, and our WordPress plugin, Media Optimizer (collectively, the "Service").

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Service includes:

• Personal Data: Personally identifiable information, such as your name and email address, that you voluntarily give to us when you register for an account.
• Payment Data: We use Stripe as our third-party payment processor. We do not store or collect your payment card details. That information is provided directly to Stripe, whose use of your personal information is governed by their Privacy Policy.
• Derivative Data: Information our servers automatically collect when you access the Service, such as your IP address, your browser type, and your operating system.
• API Usage Data: When you use our plugin, we collect metadata about the optimization process, such as the original file size, optimized file size, and format. We **do not** store the images you process. Images are processed in memory and deleted immediately after the conversion job is completed.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Service to:

• Create and manage your account.
• Process your payments and subscriptions.
• Provide the core functionality of the image optimization service.
• Monitor and analyze usage and trends to improve your experience with the Service.
• Notify you of updates to the Service.
• Prevent fraudulent transactions and monitor against theft.

3. Disclosure of Your Information

We do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

4. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

5. Your Rights under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. You may contact us at any time to request access to, correct, or delete any personal information that we have stored.

6. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: support@dropavif.com