New Generation Image
Optimization for WordPress
Meet Media Optimizer – the fastest and smartest plugin that transforms heavy images into light, lightning-fast WebP and AVIF files. Achieve higher Google rankings and delight users with your page's speed.
The Difference Isn't Just Size. It's Intelligence.
Standard tools slash quality. Media Optimizer analyzes every image to deliver the perfect file.
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BACKGROUND ANALYSIS
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Visually Lossless, Dramatically Lighter.
Our advanced algorithms reduce image weight without any noticeable quality drop. See the proof for yourself.
- Original (Loading...)
- AVIF (Loading...)
AVIF files are often up to 50% smaller than WebP files
The Results
Total Weight Reduction
0
%
Google PageSpeed Audits
- Efficiently encode images
- Serve images in next-gen formats
- Properly size images
Smart Optimization Insights
Image Optimization 2.0
The Difference is Intelligence
Standard tools brutally cut quality to reduce weight. Media Optimizer analyzes every image, understanding what's important to the human eye, to deliver files with ideal quality and minimal size.
Standard Compression
Brute-force file size reduction
VS
Media Optimizer Smart Mode
AI-powered perceptual analysis
Perceptual Smart Optimization PRO
Our flagship AI analyzes images for human perception, preserving critical details while aggressively compressing unimportant areas for the best quality at the lowest size.
Smart Format Selection PRO
The plugin generates WebP and AVIF, compares their sizes, and automatically serves the smallest file. Maximum savings guaranteed.
WEBP 35KB
VS
AVIF 28KB SERVE AVIF
Cloud-Based Processing
The entire conversion process happens on our powerful servers. Your site and hosting remain 100% load-free.
Your ServerStays Fast
Our CloudHeavy Lifting
Set & Forget Automation
Enable auto-conversion, and every new image will be instantly optimized in the background.
Image Uploaded
Optimized!
Full Control & Process Automation
PDF Optimization PRO
Reduce PDF file sizes by compressing embedded images and optimizing the internal document structure, preserving full quality and functionality.
BEFOREPDF2.1 MB
AFTERPDF0.8 MB
Granular Exclusion Control
You have full control. Exclude images from optimization based on filename fragments, URL paths, CSS classes, or even entire thumbnail sizes (e.g., "thumbnail").
- image-01.jpg
- /assets/logo.png
- photo-gallery.jpg
Role-based Upload Policies PRO
Set maximum file size (MB) and dimensions (px) for uploaded files for specific user roles (e.g., Editor), preventing the addition of huge images.
AdminUnlimited
Editor< 5MB / 2400px
Tools for Developers & Agencies
Full WP-CLI Integration
Manage optimization from the command line. Run bulk conversions, force re-optimization, and automate processes across multiple sites with scripts.
$ wp media-optimizer regenerate --force
Deep Ecosystem Integration
The plugin automatically detects and optimizes images added by popular page builders (Elementor, WPBakery), galleries (NextGen), and e-commerce plugins (WooCommerce).
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Smart SEO Sitemaps
Automatically updates image URLs in sitemaps generated by Yoast SEO and Rank Math, pointing Googlebots to optimized WebP/AVIF versions for better indexing.
sitemap.xml
Compatibility
Compatible with every plugin, theme builder and tool in the WordPress ecosystem.
Improve your site’s performance and loading speed with smart image compression
- Unlimited website license
- 40,000 Credits / month
- WebP & AVIF Conversion
- "Smart Optimization" Mode
- 256 MB Image Size
- Standard Support
- Upload Policies
- Lazy Load & Preload
- SEO Sitemaps optimization
- Responsive images
- Missing image dimensions
- Everything in Standard, plus:
- 80,000 Credits / month
- Priority Queues
- Settings Sync
- 24/7 Premium Support
- Everything in Pro, plus:
- 250,000 Credits / month
- Domain Management
- PDF/CSV Reports
- Sub-accounts (Coming Soon)
- Priority 24/7 Support
- Unlimited website license
- 480,000 Credits / year
- WebP & AVIF Conversion
- "Smart Optimization" Mode
- 256 MB Image Size
- Standard Support
- Upload Policies
- Lazy Load & Preload
- SEO Sitemaps optimization
- Responsive images
- Missing image dimensions
- Everything in Standard, plus:
- 960,000 Credits / year
- Priority Queues
- Settings Sync
- 24/7 Premium Support
- Everything in Pro, plus:
- 3,000,000 Credits / year
- Domain Management
- PDF/CSV Reports
- Sub-accounts (Coming Soon)
- Priority 24/7 Support
- Unlimited website license
- 50,000 Credits
- WebP & AVIF Conversion
- "Smart Optimization" Mode
- 256 MB Image Size
- Standard Support
- Upload Policies
- Lazy Load & Preload
- SEO Sitemaps optimization
- Responsive images
- Missing image dimensions
- Unlimited website license
- 150,000 Credits
- WebP & AVIF Conversion
- "Smart Optimization" Mode
- 256 MB Image Size
- Standard Support
- Upload Policies
- Lazy Load & Preload
- SEO Sitemaps optimization
- Responsive images
- Missing image dimensions
- Everything in Pro, plus:
- 400,000 Credits
- Domain Management
- PDF/CSV Reports
- Sub-accounts (Coming Soon)
- Priority 24/7 Support
We're on your side: 1 credit = 1 optimized image size. If a converted file is larger than the original, we won't charge a credit and the optimization will be skipped.
More Than a Plugin. It's a Complete Platform.
Media Optimizer Suite
Every PRO plan unlocks a full suite of professional tools built directly into the plugin, designed to automate your workflow and deliver maximum performance.
Cloud Processing
All heavy tasks are handled by our powerful API, keeping your server 100% load-free.
Agency-Ready Tools
Manage everything via WP-CLI, set upload policies for clients, and easily sync settings.
Reliable & Safe
Includes features to exclude converted images from backups and robust deactivation logic.
Detailed Analytics
Track your savings with visual charts, detailed reports, and statistics right in your Media Library.
The Clear Choice for Performance
We don't just compress images. We intelligently optimize them with cutting-edge technology your server will love. See how we leave the competition behind.
|
Media Optimizer
|
 ShortPixel |
 Imagify |
 Smush Pro |
 EWWW IO |
 Converter for Media |
|
|---|---|---|---|---|---|---|
| Core Technology | ||||||
| AVIF Conversion | ||||||
| "Smart Format" SelectionAuto-serves the smallest of WebP/AVIF | ||||||
| Performance | ||||||
| Cloud-Based OptimizationZero load on your server | Uses WPMU DEV servers | Optional Easy IO API | On-server conversion | |||
| Maximum Image Size | Unlimited | Varies by Plan | 2MB (Free) / Unlimited (Paid) | 32MB Limit | Varies by Plan | Server Limit |
| Value | ||||||
| Included Pro PluginsSpeed, Security, SEO, etc. | 11 Pro Plugins | Part of WPMU DEV | ||||
| Backup Original Images | ||||||
Instant Analysis
Curious About Your Website's Image Performance?
Paste your URL below and get an instant, free analysis report. Discover how Media Optimizer can drastically improve your page load times and SEO with smart image compression.
We'll scan your images and Core Web Vitals. No sign-up required.
Go Pro for Ultimate Performance
Our free version is great, but Media Optimizer PRO unlocks a new level of speed and intelligent optimization.
| Feature | Free Download Now | PRO Choose Plan |
|---|---|---|
| WebP Conversion | ||
| AVIF Conversion | ||
| "Smart Optimization" Mode | ||
| Cloud-Based Processing | Local Server Only | |
| Premium Support | ||
Built For Your Specific Needs
Manage Client Sites with Ease
Use our Pro plans to manage multiple client sites, provide optimization reports, and benefit from our lightning-fast cloud conversion that never slows down their hosting.
- Multi-site license management
- 24/7 Premium Support for you and your clients
- White-label reporting (Coming Soon)
Boost Conversions with Faster Product Pages
Don't let slow-loading product images kill your sales. Media Optimizer ensures your customers have a smooth, fast browsing experience, from the homepage to checkout.
- Perfect for WooCommerce & Shopify
- Drastically reduce bounce rates
- Improve mobile shopping experience
Showcase Your Work Without Compromise
Your high-resolution photos deserve to look stunning without slowing down your portfolio. Our 'Smart Optimization' mode preserves every detail while keeping your site blazing fast.
- Preserve EXIF data for your photos
- Visually lossless compression
- Unlimited large image compression
FAQs
Still Got Questions?
Unlike traditional tools, Media Optimizer uses a unique "Smart Format Selection" to generate both WebP and AVIF, then serves only the absolute smallest file. Our cloud-based processing also ensures your server is never slowed down.
Media Optimizer is ideal for website owners, developers, e-commerce stores, and anyone who wants to improve their site's loading speed and SEO ranking by optimizing images efficiently.
Getting started is easy! Simply create a free account to get 200 premium credits, download the plugin, and paste your API key. You can try it for free without a credit card.
Media Optimizer integrates seamlessly with the most popular tools in the WordPress ecosystem, including WooCommerce, Elementor, WPBakery, Rank Math, Yoast SEO, and many more.
We offer a generous free tier with 200 premium credits. For advanced features, higher limits, and premium support, we have various paid plans to suit your needs, all backed by a 30-day money-back guarantee.
Resources See more on our Blog
Tutorial
How To Get The Most Out Of Media Optimizer
Set your sites up for success. Learn how to get the most out of Media Optimizer and streamline your images for peak site performance.
Read articleCase Study
How To Ace Google PageSpeed With Media Optimizer
See how toggling specific Media Optimizer settings can easily help you resolve all four of Google’s ‘image-related’ PageSpeed recommendations.
Read articleDeep Dive
AVIF vs. WebP: The 2025 Showdown for Speed
A technical analysis of the two leading next-gen formats and how our "Smart Format Selection" gives you the best of both worlds.
Read article