New Generation Image
Optimization for WordPress

Meet Media Optimizer – the fastest and smartest plugin that transforms heavy images into light, lightning-fast WebP and AVIF files. Achieve higher Google rankings and delight users with your page's speed.

The Difference Isn't Just Size. It's Intelligence.

Standard tools slash quality. Media Optimizer analyzes every image to deliver the perfect file.

AI Analyzed Image
COLOR PALETTE
BACKGROUND ANALYSIS
PRIMARY OBJECT

AI_ANALYTICS_KERNEL.LOG_

Visually Lossless, Dramatically Lighter.

Our advanced algorithms reduce image weight without any noticeable quality drop. See the proof for yourself.

  • Original (Loading...)
  • AVIF (Loading...)

AVIF files are often up to 50% smaller than WebP files

The Results

Total Weight Reduction 0 %
Image Size
... ...
Image Quality
Great Perfect
Page Load Time
... ...
LCP (Core Web Vital)
... ...
Performance Score
... ...

Google PageSpeed Audits

  • Efficiently encode images
  • Serve images in next-gen formats
  • Properly size images

Ready to speed up your site?

Sign up for free and get 200 premium AVIF optimization credits instantly!

Get Your Free Credits →
Smart Optimization Insights

Image Optimization 2.0

The Difference is Intelligence

Standard tools brutally cut quality to reduce weight. Media Optimizer analyzes every image, understanding what's important to the human eye, to deliver files with ideal quality and minimal size.

Standard Compression

Brute-force file size reduction

VS

Media Optimizer Smart Mode

AI-powered perceptual analysis

Perceptual Smart Optimization PRO

Our flagship AI analyzes images for human perception, preserving critical details while aggressively compressing unimportant areas for the best quality at the lowest size.

Smart Format Selection PRO

The plugin generates WebP and AVIF, compares their sizes, and automatically serves the smallest file. Maximum savings guaranteed.

WEBP 35KB
VS
AVIF 28KB
SERVE AVIF

Cloud-Based Processing

The entire conversion process happens on our powerful servers. Your site and hosting remain 100% load-free.

Your ServerStays Fast
Our CloudHeavy Lifting

Set & Forget Automation

Enable auto-conversion, and every new image will be instantly optimized in the background.

Image Uploaded
Optimized!

Full Control & Process Automation

PDF Optimization PRO

Reduce PDF file sizes by compressing embedded images and optimizing the internal document structure, preserving full quality and functionality.

BEFOREPDF2.1 MB
AFTERPDF0.8 MB

Granular Exclusion Control

You have full control. Exclude images from optimization based on filename fragments, URL paths, CSS classes, or even entire thumbnail sizes (e.g., "thumbnail").

  • image-01.jpg
  • /assets/logo.png
  • photo-gallery.jpg

Role-based Upload Policies PRO

Set maximum file size (MB) and dimensions (px) for uploaded files for specific user roles (e.g., Editor), preventing the addition of huge images.

AdminUnlimited
Editor< 5MB / 2400px

Tools for Developers & Agencies

Full WP-CLI Integration

Manage optimization from the command line. Run bulk conversions, force re-optimization, and automate processes across multiple sites with scripts.

$ wp media-optimizer regenerate --force

Deep Ecosystem Integration

The plugin automatically detects and optimizes images added by popular page builders (Elementor, WPBakery), galleries (NextGen), and e-commerce plugins (WooCommerce).

Logo
+

Smart SEO Sitemaps

Automatically updates image URLs in sitemaps generated by Yoast SEO and Rank Math, pointing Googlebots to optimized WebP/AVIF versions for better indexing.

sitemap.xml

Compatibility

Compatible with every plugin, theme builder and tool in the WordPress ecosystem.

Elementor Logo
Rank Math Logo
Imagely Logo
WooCommerce Logo
AWS S3 Logo
WPML Logo
WPBakery Logo
Elegant Themes Logo
Astra Logo
Gravity Forms Logo

Improve your site’s performance and loading speed with smart image compression

Standard

40,000 Credits / month

$8/m

Billed monthly.

Choose Standard Plan
  • Unlimited website license
  • 40,000 Credits / month
  • WebP & AVIF Conversion
  • "Smart Optimization" Mode
  • 256 MB Image Size
  • Standard Support
  • Upload Policies
  • Lazy Load & Preload
  • SEO Sitemaps optimization
  • Responsive images
  • Missing image dimensions

Max

250,000 Credits / month

$35/m

Billed monthly.

Choose Max Plan
  • Everything in Pro, plus:
  • 250,000 Credits / month
  • Domain Management
  • PDF/CSV Reports
  • Sub-accounts (Coming Soon)
  • Priority 24/7 Support

Standard Yearly

480,000 Credits

$80/y

Billed annually. (Just $6.67/month)

Choose Standard Plan
  • Unlimited website license
  • 480,000 Credits / year
  • WebP & AVIF Conversion
  • "Smart Optimization" Mode
  • 256 MB Image Size
  • Standard Support
  • Upload Policies
  • Lazy Load & Preload
  • SEO Sitemaps optimization
  • Responsive images
  • Missing image dimensions

Max Yearly

3,000,000 Credits

$350/y

Billed annually. (Just $29.17/month)

Choose Max Plan
  • Everything in Pro, plus:
  • 3,000,000 Credits / year
  • Domain Management
  • PDF/CSV Reports
  • Sub-accounts (Coming Soon)
  • Priority 24/7 Support

Starter Pack

50,000 Credits

$15/one-time

Credits never expire.

Buy Starter Pack
  • Unlimited website license
  • 50,000 Credits
  • WebP & AVIF Conversion
  • "Smart Optimization" Mode
  • 256 MB Image Size
  • Standard Support
  • Upload Policies
  • Lazy Load & Preload
  • SEO Sitemaps optimization
  • Responsive images
  • Missing image dimensions

Agency Pack

400,000 Credits

$100/one-time

Credits never expire.

Buy Agency Pack
  • Everything in Pro, plus:
  • 400,000 Credits
  • Domain Management
  • PDF/CSV Reports
  • Sub-accounts (Coming Soon)
  • Priority 24/7 Support

We're on your side: 1 credit = 1 optimized image size. If a converted file is larger than the original, we won't charge a credit and the optimization will be skipped.

More Than a Plugin. It's a Complete Platform.

Media Optimizer Icon Media Optimizer Suite

Every PRO plan unlocks a full suite of professional tools built directly into the plugin, designed to automate your workflow and deliver maximum performance.

Cloud Processing

All heavy tasks are handled by our powerful API, keeping your server 100% load-free.

Agency-Ready Tools

Manage everything via WP-CLI, set upload policies for clients, and easily sync settings.

Reliable & Safe

Includes features to exclude converted images from backups and robust deactivation logic.

Detailed Analytics

Track your savings with visual charts, detailed reports, and statistics right in your Media Library.

The Clear Choice for Performance

We don't just compress images. We intelligently optimize them with cutting-edge technology your server will love. See how we leave the competition behind.

Media Optimizer Pro Logo Media Optimizer ShortPixel LogoShortPixel Imagify LogoImagify Smush Pro LogoSmush Pro EWWW IO LogoEWWW IO Converter for Media LogoConverter for Media
Core Technology
AVIF Conversion
"Smart Format" SelectionAuto-serves the smallest of WebP/AVIF
Performance
Cloud-Based OptimizationZero load on your server Uses WPMU DEV servers Optional Easy IO API On-server conversion
Maximum Image Size Unlimited Varies by Plan 2MB (Free) / Unlimited (Paid) 32MB Limit Varies by Plan Server Limit
Value
Included Pro PluginsSpeed, Security, SEO, etc. 11 Pro Plugins Part of WPMU DEV
Backup Original Images
Instant Analysis

Curious About Your Website's Image Performance?

Paste your URL below and get an instant, free analysis report. Discover how Media Optimizer can drastically improve your page load times and SEO with smart image compression.

We'll scan your images and Core Web Vitals. No sign-up required.

Data analysis and charts graphic

Go Pro for Ultimate Performance

Our free version is great, but Media Optimizer PRO unlocks a new level of speed and intelligent optimization.

Feature Free Download Now PRO Choose Plan
WebP Conversion
AVIF Conversion
"Smart Optimization" Mode
Cloud-Based Processing Local Server Only
Premium Support

Built For Your Specific Needs

Manage Client Sites with Ease

Use our Pro plans to manage multiple client sites, provide optimization reports, and benefit from our lightning-fast cloud conversion that never slows down their hosting.

  • Multi-site license management
  • 24/7 Premium Support for you and your clients
  • White-label reporting (Coming Soon)
Agency workflow illustration

Boost Conversions with Faster Product Pages

Don't let slow-loading product images kill your sales. Media Optimizer ensures your customers have a smooth, fast browsing experience, from the homepage to checkout.

  • Perfect for WooCommerce & Shopify
  • Drastically reduce bounce rates
  • Improve mobile shopping experience
E-commerce shopping illustration

Showcase Your Work Without Compromise

Your high-resolution photos deserve to look stunning without slowing down your portfolio. Our 'Smart Optimization' mode preserves every detail while keeping your site blazing fast.

  • Preserve EXIF data for your photos
  • Visually lossless compression
  • Unlimited large image compression
Photography portfolio illustration
FAQs

Still Got Questions?

Unlike traditional tools, Media Optimizer uses a unique "Smart Format Selection" to generate both WebP and AVIF, then serves only the absolute smallest file. Our cloud-based processing also ensures your server is never slowed down.

Media Optimizer is ideal for website owners, developers, e-commerce stores, and anyone who wants to improve their site's loading speed and SEO ranking by optimizing images efficiently.

Getting started is easy! Simply create a free account to get 200 premium credits, download the plugin, and paste your API key. You can try it for free without a credit card.

Media Optimizer integrates seamlessly with the most popular tools in the WordPress ecosystem, including WooCommerce, Elementor, WPBakery, Rank Math, Yoast SEO, and many more.

We offer a generous free tier with 200 premium credits. For advanced features, higher limits, and premium support, we have various paid plans to suit your needs, all backed by a 30-day money-back guarantee.

Resources See more on our Blog

Tutorial

How To Get The Most Out Of Media Optimizer

Set your sites up for success. Learn how to get the most out of Media Optimizer and streamline your images for peak site performance.

Read article

Case Study

How To Ace Google PageSpeed With Media Optimizer

See how toggling specific Media Optimizer settings can easily help you resolve all four of Google’s ‘image-related’ PageSpeed recommendations.

Read article

Deep Dive

AVIF vs. WebP: The 2025 Showdown for Speed

A technical analysis of the two leading next-gen formats and how our "Smart Format Selection" gives you the best of both worlds.

Read article